The Urban List x MINI Australia
A branded content campaign for MINI Australia.
2016 Campaign with MINI Australia for The Urban List
A video-led branded content partnership, incorporating short- and long-form video content and a fortnightly editorial series.
Close Encounter with Mimco Creative Director and MINI driver, Cathryn Wills
Managed video pre- and post-production for the three-part series, including storyboarding and scripting, briefing videographers, art direction, and writing and publishing content.
Videography: Betty Wants In
Fortnightly Fave 5 Editorial Series
Created and edited content for the fortnightly local editorial series, including Fave 5 Hidden Bars, Fave 5 New Brisbane Food Trucks, and Fave 5 Under-The-Radar Brisbane Cafes.